Introducing Creature: the Game Studio and Label Building the Future of Play
The new company brings together Virtual Reality industry veterans
[Pittsburgh, PA]
Creature is announcing today its public launch as a game studio and label. Led by a team of industry veterans since January 2023, Creature is developing an unannounced mixed-reality game. It is also working with several game studios as part of its label, where it provides business development support,production consulting, and release strategy. Creature has been formed for two intertwined purposes: to assist game developers in building sustainable businesses and to bring high-quality games to consumers.
The newly formed Creature label is working with several announced and unannounced game studios on current and upcoming mixed and virtual reality games, including the team at Funktronic Labs, creators of The Light Brigade and Fujii; Thomas Van Bouwel, creator of Cubism and the upcoming mixed reality game Laser Dance; and Neat Corporation, makers of Garden of the Sea and the recently released Budget Cuts Ultimate.
As part of its label, Creature provides business development support and production consulting, helping game developers focus their efforts on building incredible gameplay experiences. By working alongside developers, Creature aims to foster a vibrant and empowering community of studios building best-in-class games.
Creature’s studio is working on a mixed-reality game to be officially announced at a later date. Spearheading the studio's art direction is Ashley Pinnick (Tilt Brush, Slimeball). The Engineering team is led by Mark Schramm (SUPERHOT® VR, Gravity Lab).
Creature is led by industry veteran Doug North Cook (Creative Director & Chief Executive Officer), former head of VR at Robot Teddy, where he worked on Among Us VR and The Last Clockwinder in addition to other titles. Chris Hanney (Shredders and Space Pirate Trainer) has joined as Director of Production. Abbey Cooper joins the team as the Chief Operating Officer with 8+ years of experience in business strategy and operations management. Rose Gerber is the Director of Marketing & Communications, bringing her communications and events management experience to Creature.
Quote from Doug North Cook
“We’ve built Creature to support artists, designers, and developers who we believe are creating experiences that unlock something new. I believe that operating with a focus on trust, transparency, honesty, and unrelenting quality is the way that we can push the industry in a more playful direction that creates room for developers to build sustainable studios that are able to focus on building their best work yet while we support them every step of the way. Our team is able to do this because we have some of the most talented, experienced, and lovely people who have helped to build some of the most transformative VR experiences to date. We are just getting started.”
About Creature
Founded in 2023, Creature is a VR-focused video game studio and label committed to revolutionizing the gaming industry through innovation and creativity. With a talented team of industry veterans and a portfolio of groundbreaking projects, Creature aims to build the future of play. In addition to developing its own games, Creature offers business development support, production consulting, and release strategy to independent studios, empowering them to succeed in a competitive market.
